Go to market

Go to market strategy

The enterprises in different verticals are fanatical to opt for a complete business transformation from legacy disparate applications to a sophisticated ERP suite to standardize processes and policies across organizations and geographies. The organizations are realizing the need for efficiency and accountability on a single platform. On top of these, security and mobility remains some of the burning trends that are propelling the CIOs to relook into their IT strategies. To help organizations deal with the data management and security issues of their IT infrastructure, networks and access control systems, Inspira Enterprise provides various IT, Networking, Compute and Storage, Cloud Computing & Security, Healthcare, Analytics, Unified Communication in partnership with the well-known technology companies like HP, Dell, Juniper, Polycom, Array, Intel security.

Inspria is firmly positioned as an end-to-end integrator in verticals like Government, BFSI, Public Sector Undertakings (PSU), IT/ITeS, Healthcare & large scale Enterprises. Besides supply and implementation of security devices and solutions, the organization also endeavors to educate and provide expertise on the best combinations of solutions available to suit customer needs. For an instance, the company is in the progression of implementing a two-factor authentication for major PSU banks. The specialized software team of the company has developed a solution where biometric is used as a second means of authentication for bank employees to access their Core Banking System (CBS). This project required Inspira to develop a secure software suite integrating with each bank’s CBS and finally installing biometric devices at branches across India.

Inspira’s go to market strategy has been carefully laid out, right from positioning brand Inspira, selecting target group to pricing structure. Triggering sales without having to handle individual customers, we are focused on our website for lead generation, manage SEO, SEM & SMM to drive visits to the website. The company has successfully carved a unique market position as a true value added partner of hardware, software and IT services (a.k.a IT Aggregator). “Inspira’s expertise and resource pool allow us to be an extension to our OEM partners in India coupled with system integrator capabilities to address end customer requirements.

With a determination to go an extra mile to ensure customers achieve the desired outcome, the company envisions to constantly making an impact on the Indian IT industry by promoting innovative, high quality, price-performing technologies.